Introduction

This Privacy Policy (“Policy”) explains how HINTERLAND CRAFTS PRIVATE LIMITED collects, uses, processes, stores, and protects your personal data when you use our website, products, or services.

By using our website or availing our goods or services, you agree to this Policy and consent to our handling of your personal data in accordance with applicable laws and related rules and regulations.

We are committed to protecting your privacy and ensuring that your data is processed lawfully, fairly, and transparently.

Definitions

For the purposes of this Policy:

• “Personal Data” means any data about an individual who is identifiable by or in relation to such data, as defined under the DPDP Act.
• “Data Principal” means you, the individual to whom the personal data relates.
• “Data Fiduciary” means Hinterland Crafts Private Limited, which determines the purpose and means of processing personal data.
• “Processing” means the entire cycle of operations performed on personal data, including collection, storage, use, sharing, and deletion.

Information We Collect

We may collect and process the following types of personal and non-personal data:

Personal Data

• Full name
• Contact information (address, email, phone number)
• Demographic information (such as age, gender, preferences, and interests)
• Order details and transaction-related information (excluding payment card details)

Non-Personal Data

• Browser type, device information, and website usage statistics (through cookies and analytics tools)

Note: As per applicable Indian laws, we do not store your credit card, debit card, or any other payment card details.

Purpose of Processing Your Data

We process your data only for lawful purposes, including but not limited to:

1. Service Delivery: To provide and manage our goods and services.
2. Order Fulfilment: To process your orders and handle transactions.
3. Customer Support: To respond to your queries, requests, or complaints.
4. Marketing Communication: To send updates, special offers, and promotional information (only with your consent).
5. Improvement of Services: For analytics, feedback, and internal record keeping.
6. Legal Compliance: To comply with obligations under applicable laws and regulations.

Lawful Basis for Processing

We process your personal data on one or more of the following lawful bases:

• Your consent (as granted when you share your data or opt into marketing).
• Performance of a contract (for delivering goods or services you have requested).
• Legal obligations (for compliance with applicable laws and government requests).
• Legitimate interests (for operational efficiency, fraud prevention, and improving our offerings).

Sharing of Personal Data

We may share your data in the following circumstances:

• With Service Providers: To enable delivery, logistics, marketing, or IT support.
• With Group Companies: For internal business operations, only where relevant.
• With Auditors, Advisors, or Consultants: For legitimate business or legal purposes.
• With Government or Law Enforcement Authorities: Where required by law or in response to legal requests.

All third parties are contractually obligated to handle your data securely and use it only for the specified purpose.

Use of Cookies

We use cookies and similar technologies to improve your browsing experience and analyze user behavior.

• You can choose to disable cookies through your browser settings.
• Disabling cookies may affect the functionality of certain website features.
• Third-party service providers may use their own cookies, governed by their respective privacy policies.

Data Retention

We retain your personal data:

• For as long as necessary to fulfill the purpose for which it was collected; and
• As required by applicable laws, including record-keeping and tax obligations.

After the retention period, your personal data will be deleted or anonymized in compliance with applicable law.

Data Security

We implement commercially reasonable and legally required security measures to safeguard your data from unauthorized access, misuse, loss, or alteration.

While we strive for complete security, no system can guarantee absolute protection. You are encouraged to exercise caution while sharing personal information online.

International Transfers

If any transfer of personal data is made outside India (for example, to cloud service providers), such transfer will comply with applicable data protection laws and occur only under lawful conditions ensuring adequate data protection.

Policy Updates

We may revise this Policy from time to time to reflect legal, operational, or technical changes.

Acceptance

By continuing to use our website or services, you acknowledge that you have read, understood, and agreed to this Privacy Policy and the processing of your data as described herein.